The SWD blog
Insights for UK small businesses.
Web design tips, SEO guides, branding advice, and everything in between, written for business owners rather than developers. 29 articles and counting.
Technical SEO: 5 Fixes Worth Doing First
Great content on a technically broken site still won’t rank. These five fixes are the foundation everything else sits on.
Keyword Research for Website SEO: 7 Practical Tips
Picking keywords by guesswork wastes time. Here’s how to find out what your customers actually type into Google.
Small Business Branding on a Budget
A recognisable brand doesn’t need a big budget. It needs a handful of choices made once, and then stuck to everywhere.
5 On-Page SEO Techniques Worth Actually Doing
On-page SEO isn’t complicated, it’s just easy to skip. Here are the five things worth getting right on every page.
Website SEO: The Complete Guide for Small Businesses
A working map of what website SEO actually involves, and links to the deeper guides on each part once you know which one you need.
Social Media vs Website: Why a Website Wins Long Term
Social media got a lot of small businesses their first customers. It’s a much shakier place to keep building from than most people realise.
Website Security and Accessibility: The Basics Most Businesses Skip
Design and speed get all the attention. These are the parts of a business website that quietly matter just as much, and usually get ignored.
Why We Use Rank Math on the WordPress Sites We Build
A genuine, no-nonsense look at the SEO plugin we reach for on WordPress projects, including where it earns its keep and where it doesn’t.
5 Reasons Good Content Actually Grows Your Business
A blog nobody reads isn’t helping anyone. Here’s what content actually needs to do before it’s worth the time it takes to write.